Each element of the Brand Identity Project was created with intention, with the hand drawn shoes as a logo, being the hero of my Personal Brand Package.
01
Logo Design
Hand drawn shoes combine the creative and intellectual side of my personal brand, with a reference to fashion history, music, and personal fashion choices.
My initials are embedded to form shoe laces. The laces add a touch of delicate, soft, and balanced aesthetic.
02
Personal Stationery Elements
Business card in a shape of fashion label
If you would like to explore more details behind my work in this project, please read the part of my project process book by accessing the Booklet link.
Letterhead design