Campaign 1: Living Imprints. Reading the Heritage.

Campaign 2: Living Imprints. Reading the Heritage. (Indoor setting)

Moment of dialogue between Tabi ankle wrap shoes, Mended dress and the model, who deeply reads into the pages of the book in a vintage indoor setting. Engaged in reading model is sitting on coach, emphasizing the Tabi shoe sole, where the focal point is the signature split toe shoe. The model sits with face covered by the book, in line with the brand’s principle of anonymity. Silhouette is slightly showcased in the photo, focal point is the worn shoe sole. The photo captures the moment of deep connection with the story behind worn shoes, and story imprinted in the pages of the book.

The shoes presented in the ad are worn, to accentuate the fact that they are “lived in”.

Campaign 3: Living Imprints.

A vibrant moment of dialogue between Tabi ankle wrap shoes, Mended dress and the model with a book covering the face. A story unfolds itself- you can notice slight Tabi footprints left by a model walking past the building. Turned sideways, boldly steps, grounding her feet wearing Tabi Ankle Wrap shoes and Mended dress. Monochromatic colors, high contrast depict the Tabi shoes, dress, and the low opacity footprint. Model’s face is covered by the book, in line with the brand’s principle of anonymity. The reflection in the window glass of a restaurant showcases a quiet neighborhood street in Paris.

To explore more “ behind the scenes” you can access and read part of my Process Book here.